GLō Best Western Olive Branch Opens 80-Room Hotel in Mississippi Growth Market

BWH Hotels has opened the GLō Best Western Olive Branch, an 80-room hotel in Olive Branch, Mississippi, marking the brand's entry into one of the Mid-South's faster-expanding markets. The property, located at 8853 Midsouth Drive, is owned and operated by Yogi DeSoto Corporation and was built by Patel Construction.

The hotel reflects GLō's positioning as a contemporary suburban offering positioned between economy and upscale segments. The property features a modern layout with curated artwork tied to regional cultural destinations, a fitness center overlooking an outdoor pool, and outdoor amenities including a pergola-shaded seating space, grilling stations and a fire pit. Guests have access to Best Western Rewards, the chain's loyalty program, which allows members to earn points redeemable for free room nights at BWH Hotels properties worldwide, airline miles or gift cards.

DeSoto County's economic profile drove the development decision. The region serves as part of the greater Memphis logistics ecosystem while offering access to employers in healthcare and manufacturing. Managing Partner Chintu Patel cited the market's economic growth and youth sports tourism demand as key attractions. The location also positions guests within an hour of cultural destinations including Clarksdale's blues music scene, Ole Miss athletics and various youth sports tournaments.

Amy Hulbert, Vice President of Boutique and Upscale Brands at BWH Hotels, characterized the opening as addressing a gap in suburban hospitality. "Olive Branch is a dynamic hub for logistics, healthcare and manufacturing, and this new property provides the perfect blend of contemporary design and character for those visiting the Memphis area," she said. The hotel targets both business travelers and leisure visitors seeking elevated accommodations without urban-area congestion.

BWH Hotels operates approximately 4,300 hotels across three brands—WorldHotels, Best Western Hotels & Resorts and SureStay Hotels—spanning over 100 countries and territories. The Olive Branch property represents continued expansion of the GLō brand into high-growth secondary markets where demand for contemporary design and social-focused amenities outpaces existing supply.