MaryRuth's Launches Vegan Fiber Product Using Compound Solutions Ingredients
The supplement brand's new liquid formula combines Fibriss® and OnoSweet® to compete in the growing functional nutrition market.
MaryRuth's has introduced a vegan liquid fiber product that incorporates two proprietary ingredients from Compound Solutions: Fibriss® and OnoSweet®. The formulation represents an effort by the supplement maker to address consumer demand for functional nutrition products that balance efficacy with palatability.
The product combines Fibriss®, a fiber ingredient, with OnoSweet®, a sweetening component. According to the companies, the combination delivers what they characterize as a differentiated approach to fiber supplementation. The formula addresses a persistent challenge in the category: making fiber products palatable enough for regular consumption without relying on sugar or artificial sweeteners that some consumers avoid.
The vegan positioning aligns with broader category trends. Plant-based and vegan supplements have gained market share over the past five years as consumers increasingly scrutinize ingredient sourcing and alignment with dietary preferences. MaryRuth's, known for liquid supplement formulations, has built its brand around plant-derived products and clean labeling.
Compound Solutions manufactures specialty ingredients for the supplement, food, and pharmaceutical sectors. The company licenses its proprietary formulations to finished-goods manufacturers rather than selling directly to consumers. The partnership with MaryRuth's expands Compound Solutions' presence in the retail supplement channel, where consumer-facing brands drive ingredient adoption through product launches and marketing.
The functional nutrition market has attracted significant capital in recent years, with established supplement makers and newer brands competing for shelf space and consumer wallet share. Product differentiation increasingly depends on ingredient innovation and claims substantiation rather than price competition alone. MaryRuth's entry into liquid fiber with a proprietary ingredient blend reflects this dynamic.
Neither company disclosed pricing, distribution details, or projected sales volumes. The product's market performance will indicate whether the ingredient combination achieves the category penetration that both companies target.