Negri Firman Expands Luxury Portfolio With Gruppo Ginobbi Partnership
Italian hospitality group taps PR firm to build U.S. market presence for three historic properties across Rome and the Amalfi Coast.
Negri Firman PR & Communications has partnered with Gruppo Ginobbi to represent the Italian hospitality group's portfolio in the United States market. The mandate covers three properties: Palazzo Ripetta in Rome, Torre Sponda on the Amalfi Coast, and Palazzo Scanderbeg.
The partnership assigns Negri Firman responsibility for public relations and media relations, advocacy and celebrity relations, and events and special projects across U.S. markets. The firm will also support executive positioning and strategic communications for Gruppo Ginobbi's leadership.
Gruppo Ginobbi operates in real estate and hospitality management under the chairmanship of Giacomo Crisci. The company positions itself as an independent operator focused on transforming historic Italian assets into hospitality experiences, in contrast to international chain models.
Palazzo Ripetta has been nominated for the Condé Nast Traveler Readers' Choice Awards 2026 in both U.S. and UK editions. The property's dining restaurant, San Baylon, received Wine Spectator's 2026 Award of Excellence. Gruppo Ginobbi describes its portfolio as blending Italian heritage with contemporary design and service standards.
The group emphasizes gender equality and sustainable practices within its management platform. Each property is operated as a distinct hospitality experience rather than under standardized brand protocols.
The partnership signals Gruppo Ginobbi's intent to build institutional awareness among U.S. luxury travel and hospitality audiences at a time when independent European operators are increasingly seeking North American market exposure.