Sphere Studios to Stage Rocky Horror Picture Show Experience in 2027
The immersive venue announces a new production while its Wizard of Oz installation crosses $400 million in ticket sales.
Sphere Entertainment Co. will produce The Rocky Horror Picture Show at Sphere, a new immersive experience set to open in 2027, the company announced on June 16. The production is being developed in special arrangement with Primary Wave Music and 20th Century Studios and will leverage Sphere's technological infrastructure to enhance the original 1975 film.
Jim Dolan, Executive Chairman and CEO of Sphere Entertainment, said the company is "building a slate of original experiences that push the boundaries of technology and storytelling for this new medium, while always keeping the audience at the center of the experience." He cited The Rocky Horror Picture Show's historical significance as a participatory phenomenon, positioning the Sphere version as an extension of that concept at a larger scale.
The announcement arrives as the company disclosed financial performance metrics for The Wizard of Oz at Sphere, its current marquee attraction in Las Vegas. Since opening on August 28, 2025, the experience has generated over $400 million in ticket sales and sold more than 3 million total tickets. The figures represent early-stage performance data for Sphere's immersive content strategy, which also includes Postcard from Earth.
Sphere Studios is positioning itself as a production arm focused on original content for the venue format. The Rocky Horror Picture Show will join an expanding slate of branded experiences designed to capitalize on the venue's technical capabilities and the captive audience model of ticketed immersive entertainment.
The company operates Sphere in Las Vegas, a venue with a 16,000-seat capacity that opened with Postcard from Earth before shifting to the Wizard of Oz engagement. Tickets for The Wizard of Oz at Sphere remain available through the company's website.
As Sphere builds its experience library, the strategy suggests the company intends to establish a repeating model of branded IP conversions into extended immersive runs, positioning the venue as a destination for tentpole content rather than a singular attraction.