Sundays Deploys AI Logistics Coordinator to Handle Furniture Supply Chain
The furniture brand hired WILSON, an embedded intelligence system, to manage freight coordination while preserving its customer service model.
Sundays, a modern furniture brand, has deployed WILSON, an autonomous logistics coordinator built by Cartage AI, to manage freight quoting, booking, tracking, carrier coordination, and exception handling across its supply chain.
The system, hired by Sundays in early 2025, operates within the company's existing workflows rather than requiring adoption of new software platforms or dashboards. WILSON functions through email, phone calls, spreadsheets, and existing freight platforms that the Sundays team already uses daily. The company assigned the system its own email address and integrated it directly into team communication channels.
According to Moe Samieian Jr., Co-Founder of Sundays, the system addresses a core operational challenge. "At Sundays, we are unwavering about delivering the ultimate white glove experience to our customers. Delivery is one of the hardest problems in furniture, and falling short can undo everything else a company has built. WILSON brought Sundays the middle mile visibility and logistics coordination we needed to meet that bar consistently, all the while preserving the customer personalization we've always prided ourselves on."
For Sundays, logistics represents a fundamental element of brand positioning rather than a back-office function. The company has historically treated product delivery as integral to the customer experience, viewing how a couch arrives as consequential as its design. By automating coordination tasks—handling damage claims, delays, and delivery escalations—WILSON saves the team hundreds of hours monthly while allowing staff to focus on customer relationship building, the company said.
The deployment reflects a broader trend in retail and home goods, where fragmented freight networks and complex delivery coordination create operational friction. Unlike traditional enterprise logistics software that typically requires system migrations and retraining, WILSON integrates into existing communication patterns and tools, reducing implementation friction. This approach contrasts with conventional adoption models that often face internal resistance due to workflow disruption.
The partnership signals how consumer brands increasingly view logistics infrastructure as competitive differentiation rather than commodity operations. Furniture retailers, in particular, face distinctive challenges around last-mile delivery, warehousing coordination, and customer communication that create opportunities for specialized automation.